Challenge:
Property Scout's landing page wasn't converting visitors into leads. The cluttered interface, non-intuitive navigation, and lack of lead capture opportunities hindered user engagement.
My Approach:
I focused on a user-centric approach to improve Property Scout's landing page and drive signups, saved searches, and leads. The goal was to create a streamlined experience that facilitates property searches and encourages user interaction.
Prioritizing User Needs:
Through user research, I identified key pain points: difficulty finding desired properties, lack of personalization, and unclear benefits of saving searches. The new design prioritizes these needs through:
Simplified Homepage: A clean layout featuring a prominent search bar, enticing featured listings, and a clear call-to-action for signup.
Intuitive Navigation: A user-friendly menu with clear labels helps users navigate seamlessly.
Personalized Recommendations: Leverage browsing data (if permitted) to suggest relevant properties, keeping users engaged.
Driving Lead Generation:
I implemented several strategies to capture leads:
Enhanced Search Filters: Granular search filters allow users to refine results based on specific criteria, leading them to their ideal property faster.
Saving Searches Made Easy: A clear explanation of the benefits of saving searches, coupled with a user-friendly system, encourages users to personalize their search experience.
Multiple Lead Capture Opportunities:
A helpful chatbot assists users with basic questions and guides their search.
Virtual tour requests allow users to explore properties further and capture user information.
Lead capture forms are strategically placed to capture user interest at key touchpoints.
Results:
By prioritizing user needs and implementing these strategic improvements, the redesigned landing page fosters a user-friendly and engaging experience. This translates to increased user signups, saved searches, and leads, ultimately generating more potential customers for Property Scout.
