Challenge:
Motivate Onepay users to save money for short-term goals (4 weeks, 8 weeks) by offering surprise gifts and rewards. The goal was to design a user-friendly and engaging feature (Oneup) that incentivizes consistent saving habits.
My Approach:
I focused on creating a fun and rewarding experience within Oneup. The design prioritizes user engagement and motivation to encourage consistent saving behavior.
Enhancing User Motivation:
Clear Goals and Rewards: Clearly communicate achievable savings goals (e.g., 4 weeks, 8 weeks) and the corresponding surprise gifts or rewards users can earn. This transparency creates a sense of purpose and incentivizes saving.
Visually Appealing Progress Tracker: Implement a visually engaging progress bar or gamified elements to track savings progress. This provides users with a sense of accomplishment and motivates them to reach their goals.
Surprise Element: Maintain an element of surprise regarding the specific gifts or rewards users can earn. This creates anticipation and excitement around reaching their savings goals.
Promoting User Engagement:
Interactive Challenges: Consider introducing optional challenges within Oneup, such as saving a specific amount daily or exceeding a weekly savings target. These challenges can add a layer of competition and further motivate users.
Leaderboards (Optional): Implement an optional leaderboard showcasing users with the highest savings or fastest progress towards their goals. This can foster a sense of friendly competition and encourage continued engagement. (Consider privacy implications before implementing)
Reward Notifications: Celebrate achieved goals with personalized notifications and highlight the earned surprise gift or reward. This reinforces positive behavior and encourages users to set new savings goals.
Benefits:
Increased Savings Activity: Oneup incentivizes users to save more consistently, potentially leading to improved financial health.
Enhanced User Engagement: Gamified elements and surprise rewards keep users engaged with the Onepay app and motivated to utilize Oneup features.
Improved Brand Loyalty: A fun and rewarding savings experience fosters positive brand perception and loyalty towards Onepay.
